A chat with Rachel Renock, Cofounder of Wethos

A quest to help millions of freelancers break six figures

Many companies are trying to help freelancers run their businesses. When I first came across Wethos, I did think, “oh great, yet another project management tool”. As I dug deeper, I realized how cleverly and intentionally the cofounders have designed the product predicated on ideas not commonly seen in their market. They have had an organic journey from working at agencies to starting their own freelancing business to building a software company to service people like them. I believe in the trend of software companies embedding financial services to broaden the scope of customer needs they serve. More often than not, that strategy feels forced to generate revenue superficial growth and get higher valuations. Wethos has impressively crafted a strategy where financial services and product growth are intimately tied. They discovered the fintech unlock in their pursuit of removing the constraints holding self-employed people back from making more money. I wanted to learn more, so I talked to Rachel Renock, the Cofounder & CEO of Wethos.

Sar: You started in the agency world. You now run your startup trying to help freelancers start and grow their businesses. You help turn one-person service shops into studios by assisting them in finding…